Wednesday, October 13, 2021

Set Up Facebook Conversion API Pixel For Event Tracking











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Setup Facebook Conversion API pixel tracking (include iOS 14)



Recently Apple has made big changes to data tracking permissions in iOS 14 and it significantly impacted on advertisers, publishers and app developers. FB can’t track accurate data for iOS users.

It causes advertising less effective, ROI/ROAS lower as businesses are sufferings a lot.



To fix this issue, we need to capture data directly from the server-side instead of browser-side through Conversion API or server side tracking.



This gig can help to solve this problem by updating your current pixel and setup Facebook Conversion API to track all general events, even on iOS 14 and future versions of iOS and Mac OS.



So, you can continue run conversion optimized ads and use full power of Facebook/Instagram advertising platform.

 

 What you will get:

  • Set up Facebook Conversion API or Server-side Tracking
  • Tracking all necessary events with GTM
  • Domain verification

 You must provide access to your:

  • FB business manager Acccount
  • Google Tag Manager
  • Website backend
  • Universal analytics



**Please contact me before place an order**

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