About:
About conversion trackingConversion tracking is a code that helps you to tracks when customer clicks on your google ads -- whether they purchased a product, filled form, clicked on any button on your website, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.
Why use conversion tracking
- See which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.
- Understand your return on investment (ROI) and make better informed decisions about your ad spend.
- to optimize your campaigns according to your conversion or goals.
- See how many customers may be interacting with your ads on one device or browser and converting on another.
Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. Such as
- Website actions: Purchases, sign-ups, and other actions that customers complete on your website.
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